Our Work

Real results for real artists.

From independent rappers to indie bands — here's how ClipCraft turns clips into revenue.

HIP-HOP
Kai "Mellow" Torres — Atlanta, GA

From 12K to 80K listeners in 90 days.

Kai was sitting on unreleased heat — raw Atlanta rap with a sound that was already getting him co-signs from local DJs. The problem: zero presence on TikTok and Reels.

+567%Spotify Listeners
2.1MViews Generated
$3,200Month 1 Licensing Revenue
What we did: Produced 18 clips across TikTok and Reels in Month 1. Picked the strongest hook from each track — the 8-second window where the beat drops and the flow goes hardest. Built a content calendar that dropped clips on Thursday nights to sync with his release schedule. In Month 2, a lifestyle brand reached out directly through a TikTok clip.
Starter Plan 3 Months
INDIE POP
The Roselight Collective — Bristol, UK

Duo went from unknown to 2 brand deals in 4 months.

Rosie and Lee had the songs — lush, cinematic indie-pop that made people stop scrolling. But their YouTube Shorts were static lyric videos, and their Instagram Reels had zero hooks.

+284%Instagram Followers
4 brandInbound Queries
£8,400Brand Deal Revenue
What we did: Rebuilt their visual identity with a consistent clip style — slow-motion performance cuts layered over the drop, always 15 seconds or under. Created a 90-day content calendar synced to their release pipeline. Landed a indie fashion brand partnership (Month 3) and a streaming service playlist placement (Month 4) from clips that performed organically.
Growth Plan 4 Months
LATIN POP
Valentina Cruz — Miami, FL

67K listeners to licensing deals in 60 days.

Valentina had the numbers — 67K monthly listeners on Spotify — but she was treating TikTok as an afterthought. Her manager was leaving money on the table in licensing and brand integration.

3Licensing Deals Closed
$12,500Total Revenue (60 Days)
15 clipsProduced
What we did: First 30 days: produced 15 platform-optimized clips from her existing catalog. Second 30 days: proactive outreach to licensing agencies using clip performance data as proof. Closed a sync deal with a fitness brand (in-video placement), a travel brand (background music license), and a film production company. The clips that drove the licensing interest were the ones we produced from her unreleased studio sessions.
Pro Plan 2 Months